Behind the Ubabub Brand

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Behind the Ubabub Brand

In 2007 when parents Natasha and Daniel had trouble finding nursery furniture to suit their modern taste they decided to create their own. 

And so ubabub was born.

Ubabub (pronounced über-bub) is a range of Australian designed premium-end nursery and childrens’ products available throughout Australia, New Zealand, the USA and Canada.

Über stylish and practical, ubabub is a range of ultra-safe, durable and ecologically friendly cots, furniture and accessories. With a distinctly modern aesthetic, the carefully designed and constructed pieces not only add a streamlined modern edge to the nursery but also bring extra comfort and freedom to parents and babies.

Distinctive design.

The distinctive ubabub range presents parents with premium nursery choices that not only offer comfort, advanced safety and freedom for bubs, but a progressive design aesthetic that seamlessly integrates with modern homes.

Made from the highest quality renewable and recyclable materials, ubabub baby cots, nursery furniture and accessories are durable, ecologically friendly and, most of all, provide parents with peace-of-mind that they have invested in a nursery piece that will stand the test of time. 

Our Ubabub family life.

That’s us in the photo below pictured with our three adorable girls (though we are little biased!)  (and a little boy A-man in my belly!) Our life, probably like yours, is full of love, laughs and LOADS of chaos. Mind you, we wouldn’t have it any other way.  

In 2019 (right before Covid lockdowns really hit) we welcomed the news of our fourth bundle of joy. 

In between all of this family life, we’re with our ‘other’ baby ubabub, busy designing thoughtful products for you to be inspired by. Do enjoy!

Advanced safety.

At Ubabub, safety is our number one priority. All our products strictly adhere to Australian and New Zealand safety standards to provide parents with peace-of-mind that they have invested in a nursery piece that offers optimum safety, practicality and freedom for their baby.

Eco friendly.

Ubabub nursery furniture products have been made using solid materials and quality construction, to ensure longevity. All of our baby cots have been designed with sustainability in mind. They grow with your child, converting into their first bed, extending the product's useful life.

The Ubabub Pod in particular, has been carefully designed to use a mix of materials that could in some part be recyclable. A large portion of this cot can, through correct recycling, continue on in the form of other products. The metal legs, the white plastic base and the clear acrylic sides are all made from recyclable materials, thus reducing the final burden on landfill.

What's more every Ubabub cot, dresser and mattress is Greenguard Gold Certified. Which means are products are tested and scientifically proven to have low chemical emissions - allowing for cleaner air and a healthier home environment. Better for you and baby.